Project Category: Copywriting

Four Rivers Revitalization Project

Four Rivers Revitalization Project

Four Rivers Restoration Project The Challenge The Four Major Rivers Restoration Project was an ambitious initiative by the Korean government, focusing on revitalizing Korea’s major rivers. The challenge was to convey the project’s environmental, social,...
Minnesota Zoo Funding Proposal

Minnesota Zoo Funding Proposal

Minnesota Zoo Funding Proposal The Challenge The Minnesota Zoo was turning 40 years old, it was in a state of increasing disrepair and badly in need of funding from congress and private interests, as well as the people of Minnesota. The Zoo had new leadership and a...
Seoul Guide Book

Seoul Guide Book

  Seoul Guide Book The Challenge Seoul City Hall wanted to develop an official Seoul Guide Book as an incoming gift for foreign diplomats and other incoming dignitaries, as well as an abridged  version for tourists that embraced the traditional and modern...
Bangkok Asian Games

Bangkok Asian Games

Samsung Ad for the Bangkok Asian Games The Challenge Taking a concept that was already fixed and adapting the copy to suit the image, while keeping the voice of Samsung as a sponsor of the Bangkok Asian Games in 1998 and a global brand coming of age in mind and...
FIFA World Cup 2022 Proposal

FIFA World Cup 2022 Proposal

FIFA World Cup 2022 Proposal The Challenge The Korea 2022 FIFA World Cup bid was the second official bid from the Korea Football Association or the KFA. If the bid was successful, Korea would have been hosting their second World Cup Finals and it would have been their...