From the original film materials
A case for the next chapter.Narrative / Video script
Minnesota Zoo
A funding proposal that brings a public institution’s legacy, present needs, and future into one story.
Research. Story. Substance.Real work from the writing archive.
Strategic writing & editorial directionMinneapolis ↔ ideas everywhere
Clarity has a voice.
Make it yours.
The useful insight. The telling detail. The explanation that finally makes something complicated click—and makes it clear why you’re worth choosing.
I turn expertise, research, and unruly first drafts into clear messages and persuasive writing. Words that hold attention, make your case, and give people a reason to act.
Let’s make them take notice. Then take action. ↗Selected work
Ideas made tangible.
From a public institution’s next chapter to a complex business finding its voice. A closer look at the writing—and the thinking behind it.
From the original film materialsA case for the next chapter.Inside the project
Technical / Brand narrative
Samsung Bioepis
A technical subject, an investor audience, and the work of making a complicated business understandable.
Editorial / Cultural narrative
World Design Capital
Institutional storytelling that connects a city’s history, culture, and ambitions through design.
More subjects. More ways to make the words work.
Explore all 9 projects ↗Selected historical projects. Each project describes the writing contribution and includes original samples.
What I write
The right words.
For the right moment.
When there’s something important to explain, a decision to influence, or a point of view worth putting into the world.
Make the offer clear.
Messaging, websites, landing pages, and sales copy. Give the reader a clear way into your expertise—and a reason to choose it.
- Offer & website narratives
- Landing & sales pages
- Presentations & sales materials
Make the case.
Research, technical detail, and competing priorities shaped into an argument people can follow, consider, and pass on.
- Proposals & presentations
- Technical & business explanations
- Scripts & narrative development
Say something worth reading.
Substantive editorial work built around real expertise, a useful insight, and a voice that feels like it belongs to you.
- Thought leadership & essays
- White papers & long-form writing
- Editing & editorial direction
The person behind the ink.Peter N. Liptak
A writer. An editor. A useful question.
There’s a person
behind every
good argument.
I work where language has a job to do: make an idea clear, help an audience see its value, and give a decision somewhere to go.
Sometimes that means finding the story in the research. Sometimes it means getting a complicated explanation out of its own way. Sometimes it means asking the question the first draft never quite answered.
The craft matters. So does the reason for doing the work.
Need the system around the words?
For broader growth strategy and AI systems, explore Growth Accelerator Lab. For local customer journeys, LeadGen Legends. Customer research and proof live at Customer Proof Engine; executive positioning and signature-platform work at 5P.
The work before the words
Listen closely.
Write deliberately.
A clear process makes room for better questions, stronger ideas, and a final piece that knows what it’s here to do.
- 01
The reader.
Who needs to understand this—and what should happen next?
- 02
The substance.
The expertise, research, evidence, and details that deserve attention.
- 03
The argument.
A through-line that gives the reader a reason to keep going.
- 04
The language.
Write, question, and refine until the words earn their place.
Tell me what you have in mind
Let’s find
the right words.
A first draft. A complicated idea. A brief that needs a better question.
Start with a little context. We’ll turn it into a clear inquiry you can review before you share it.
[email protected] ↗No uploads needed. Leave out confidential material. Nothing sends automatically.
1 The project2 The details3 Review
One last look
Your inquiry, in your words.
The next button opens a draft in your email app addressed to [email protected]. You review it there and choose whether to send.
Open email draft ↗Step 1 of 3 · Nothing has been sent.