by Peter Liptak | Aug 27, 2019 |
Minnesota Zoo Funding Proposal The Challenge The Minnesota Zoo was turning 40 years old, it was in a state of increasing disrepair and badly in need of funding from congress and private interests, as well as the people of Minnesota. The Zoo had new leadership and a...
by Peter Liptak | May 10, 2016 |
Samsung Ad for the Bangkok Asian Games The Challenge Taking a concept that was already fixed and adapting the copy to suit the image, while keeping the voice of Samsung as a sponsor of the Bangkok Asian Games in 1998 and a global brand coming of age in mind and...
by Peter Liptak | May 10, 2016 |
Samsung Experience Microsite The Challenge Samsung needed a fun storyline for a site that touched people’s playful sensibilities while introducing all the fabulous features of their newest phone on the market. They needed in an interactive microsite that could...
by Peter Liptak | May 10, 2016 |
Samsung CES The Challenge In 2006, Samsung had come of age as a global technology leader and CES was their chance to show it off to the world. We didn’t just need to wow the world with our cutting-edge technology, we had to do it with style that matched...
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