Samsung CES

The Challenge

In 2006, Samsung had come of age as a global technology leader and CES was their chance to show it off to the world. We didn’t just need to wow the world with our cutting-edge technology, we had to do it with style that matched Samsung’s commitment to excellence. 

The Solution

With months of preparation, we were able to implement a comprehensive vision for each of Samsung’s exhibition categories, prepare materials for the many new technologies to be introduced at CES, and bring home the idea of Samsung as a technology pioneer with a soul of design.   

Samsung CES

For a technology giant like Samsung, CES represents the culmination of it’s efforts for the year, as well as a chance to show off its technological advances and interact with the press and public in a much more intimate (if not hectic) way. 

The Writer’s Ink was brought on to: 

  • developed marketing materials for Samsung Mobile Phones, Printers, TV’s, MP3 players, Camcorders, etc. to be distributed at the event
  • created press releases for multiple product releases to coincide with the event
  • developed a mini-site to promote the event
  • created a vision for each of the four exhibition categories
  • developed an introduction to the history of Samsung’s Mobile division
  • created daily newsletter broadcasts at the event 

Samsung’s CES Booth 


Samsung’s CES Vision 

The Multimedia Promise

Do you dream in multimedia?

We’re here to fulfill the promise of a better day,

of more zoom-and-flash to your mobile multimedia features,

of megapixel imaging and the storage to suit,

of DNSe enhanced sound for music and games galore,

of mobile TV and streaming video on-the-go,

of all the email and data you could desire…

Samsung has it for you today and we’ve kept it in slim form.

We’re delivering mobile multimedia to the world, one phone at a time. 

Fashion that Fits

What’s your style?

We’ve developed a diverse product portfolio to suit every taste and brought it to you in pocket-sized portions. The design revolution is on in mobile phones and Samsung is leading it with innovative creations that inspire and satisfy. From trendy to sophisticated, simple to stylish, slim to curvy, we’re giving the choice back to you with an array of form factors and award-winning designs. Samsung gives shape to your mobile lifestyle. 

Building your mobile Business

What is your measure of excellence?

Samsung helps you to achieve it… even when you’re on the go. With a range of business capabilities, Samsung has mobile business solutions for everyone. Business style mobiles like the D500 bring you a few important functions to help you transfer and view files. Other Symbian OS capable mobiles enhance your efficiency and our Pocket PC models provide all the power you need to redesign your digital world to make your business truly mobile. Creating a whole new world in mobile communications, Samsung makes your business stylish and handy. 

Technology for the Next Generation

Where will technology take us?

We’ve broken ground and built the foundationsof mobile technology, built it up with constant development and now we’re adding on with a wing of next generation mobile innovation, from 3Gto 3.5 to DMB and beyond. Our latest phones are taking advantage of all the benefits of 3G, but Samsung is already looking ahead, pioneering the way for new advances. “No boundaries”means that our vision for the future doesn’t stop with today, it starts there and keeps on going.

Samsung’s CES Newsletters

The River Revitalization Korea cover

Print Proposal


Writing for The Four Major Rivers Restoration Project was a task that required a deep understanding of environmental issues and the ability to communicate complex concepts clearly. It was vital to present a balanced view that acknowledged the concerns while emphasizing the positive outcomes expected from the project. This work reinforced my belief in the power of well-crafted copy to shape public perception and support for significant environmental initiatives.

THE RIVER'S FLOW: The Four Rivers Restoration Project


A Tale of Four Rivers

Growing ever more soulful and scenic,

four rivers forever infused with history’s narrative

run deeper by day with renewed hope

and the cleansing chronicle of nature’s nourishing water.

Korea’s Ambitious River Revitalization Project

Investing in a safe and sustainable Korea, now and in the future

The Four Major Rivers Restoration Project is a comprehensive, pan-governmental project, representing the collaborative commitment of municipal, provincial and national government bodies with contributions from social organizations to protect Korea and its future generations from water related disasters caused by climate change while promoting green growth.

  1. PROLOGUE - Water Resources and National Security 

As a farming nation, despite Korea’s annual rainfall (1,245mm/1yr) being significantly higher than the world average of 880mm, its people regularly held rain rituals. The simple reason was a lack of sufficient storage capacity to save rainwater for use in dryer months. Korean rain is primarily seasonal with 70% of annual rain falling in the short rainy season. Fortunately, modern infrastructure developed to equip cities with reservoirs and government initiatives striving to maintain forest conservation nationally, those rituals have become a thing of the past. Even so, in order to ensure people’s enjoyment of affluent lifestyles, Korea must endeavor to provide more abundant, cleaner water for residential and industrial consumption.

More importantly, the preemptive storage of water resources is becoming increasingly vital due to global warming and the resulting climate change, which is creating above-average temperatures and increases in the frequency of intenserainfall around the world. Since October 2009, five provinces of China have experienced water shortages as a consequence of unusually severe droughts leaving 25 million people and 16 million cattle reportedly suffering from the effects (Bloomberg, Business Week; April 26, 2010). The Yangtze flowing along the city of Chongqing has begun to reveal its riverbed; reservoirs are dried up and desolate; 768 hectors of agricultural land have been damaged from the drought, and some 5 million people of the Yunnan Province are faced with food shortages.

What the future will bring, what scorching droughts, what intense storms, and when is imminently unclear. Such uncertainty about the availability of our most important natural resource will prove in retrospect that water was far more precious than oil. Unlike crude oil, water cannot be substituted for anything else, like energy resources. Water is as crucial a matter of survival as national security. Without adequate water resources, we humans cannot survive, let alone dream of building a rich and powerful nation. Hence, securing our future water resources cannot be measured in monetary amounts – it is measured in lives.

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