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Samsung CES

The Challenge

In 2006, Samsung had come of age as a global technology leader and CES was their chance to show it off to the world. We didn’t just need to wow the world with our cutting-edge technology, we had to do it with style that matched Samsung’s commitment to excellence. 

The Solution

With months of preparation, we were able to implement a comprehensive vision for each of Samsung’s exhibition categories, prepare materials for the many new technologies to be introduced at CES, and bring home the idea of Samsung as a technology pioneer with a soul of design.