Samsung Bioepis Brochure

The Challenge

As a new player in the field of biosimilar Samsung Bioepis needed to let people know that they are ready and able to exceed expectations with a marketing brochure for potential investors. In particular, they hoped to portray themselves as a game-changer who  aims to bring revolution to the industry.

The Solution

As part of the Samsung powerhouse, they brought a strong corportate heritate and philosophy, as well as the investments, facilities, and global strategic partnerships and networks to bring high-quality, affordable biopharmaceutical products to patients in need.

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The Rise of Biosimilars: A Pragmatic Solution
Leveraging Biosimilar Savings to Broaden Patient Access
Bringing the Therapies that Matter to More People in Need

The soon-to-boom market for biosimilars has arisen as an exceptional solution for prohibitive costs in global healthcare. Such biosimilar therapeutics can be utilized to respond to the need for seeking high-value, affordable alternatives while conveying savings to all stakeholders. In particular, more reasonably priced Biosimjlars will aid in alleviating healthcare expenditures while enhancing patient access worldwide.

The Challenges of Reaching Genuine Biosimilarity
Genuine Biosimilarity

Extremely complex development and manufacturing processes are essential to the proper production of biosimilars. For biosimilars to demonstrate genuine biosimilarity, they must have the same amino acid sequence, highly similar structures, and comparable efficacy and safety as the originator therapeutic. Meanwhile, navigating the complex global regulatory landscapes dominated by government bodies make biosimilar development and commercialization uniquely challenging endeavors requiring strict quality control and precise planning to ensure timely regulatory approval and optimal market access. Consequently, few biosimilars have been approved in major markets.

The Heritage of Samsung
As a global leader with a legacy of innovation in a wide range of industries, Samsung is particularly well positioned to rise to the occasion of this new challenge.

The Samsung Difference 

  • A heritage of innovation through our dedication to R&D
  • State-of-the art manufacturing technology for high quality product development
  • A powerful and trustworthy brand with a global presence

“We are a Samsung company. Our mandate is to become No. 1 in everything we enter into, so our long-term goal is to become a leading pharmaceutical company in the world.”
– Christopher Hansung Ko, CEO Samsung Bioepis

Bioepis: Dedicated to Creating Value

Entering the biopharmaceutical industry and, in particular, the uncharted territories of Biosimilar development, Samsung Bioepis is dedicated to creating value as we explore and establish a new field within the industry. Samsung Bioepis is pursuing a “pragmatic solution” to deliver affordable medicines by enhancing accessibility through the development of high-quality biosimilars with the promise of becoming a global leader in the biopharmaceutical industry.

Going beyond the development and commercialization of biosimilars is our commitement to innovative research, which is demonstrated by our donation to a rheumatoid arthritis fund in Europe.


The River Revitalization Korea cover

Print Proposal


Writing for The Four Major Rivers Restoration Project was a task that required a deep understanding of environmental issues and the ability to communicate complex concepts clearly. It was vital to present a balanced view that acknowledged the concerns while emphasizing the positive outcomes expected from the project. This work reinforced my belief in the power of well-crafted copy to shape public perception and support for significant environmental initiatives.

THE RIVER'S FLOW: The Four Rivers Restoration Project


A Tale of Four Rivers

Growing ever more soulful and scenic,

four rivers forever infused with history’s narrative

run deeper by day with renewed hope

and the cleansing chronicle of nature’s nourishing water.

Korea’s Ambitious River Revitalization Project

Investing in a safe and sustainable Korea, now and in the future

The Four Major Rivers Restoration Project is a comprehensive, pan-governmental project, representing the collaborative commitment of municipal, provincial and national government bodies with contributions from social organizations to protect Korea and its future generations from water related disasters caused by climate change while promoting green growth.

  1. PROLOGUE - Water Resources and National Security 

As a farming nation, despite Korea’s annual rainfall (1,245mm/1yr) being significantly higher than the world average of 880mm, its people regularly held rain rituals. The simple reason was a lack of sufficient storage capacity to save rainwater for use in dryer months. Korean rain is primarily seasonal with 70% of annual rain falling in the short rainy season. Fortunately, modern infrastructure developed to equip cities with reservoirs and government initiatives striving to maintain forest conservation nationally, those rituals have become a thing of the past. Even so, in order to ensure people’s enjoyment of affluent lifestyles, Korea must endeavor to provide more abundant, cleaner water for residential and industrial consumption.

More importantly, the preemptive storage of water resources is becoming increasingly vital due to global warming and the resulting climate change, which is creating above-average temperatures and increases in the frequency of intenserainfall around the world. Since October 2009, five provinces of China have experienced water shortages as a consequence of unusually severe droughts leaving 25 million people and 16 million cattle reportedly suffering from the effects (Bloomberg, Business Week; April 26, 2010). The Yangtze flowing along the city of Chongqing has begun to reveal its riverbed; reservoirs are dried up and desolate; 768 hectors of agricultural land have been damaged from the drought, and some 5 million people of the Yunnan Province are faced with food shortages.

What the future will bring, what scorching droughts, what intense storms, and when is imminently unclear. Such uncertainty about the availability of our most important natural resource will prove in retrospect that water was far more precious than oil. Unlike crude oil, water cannot be substituted for anything else, like energy resources. Water is as crucial a matter of survival as national security. Without adequate water resources, we humans cannot survive, let alone dream of building a rich and powerful nation. Hence, securing our future water resources cannot be measured in monetary amounts – it is measured in lives.

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