Minnesota Zoo Funding Proposal

The Challenge

The Minnesota Zoo was turning 40 years old, it was in a state of increasing disrepair and badly in need of funding from congress and private interests, as well as the people of Minnesota.

The Zoo had new leadership and a new direction and needed a video to make that point to the people and the state in a plea for funding. What’s more we only had a few minutes in a closed-door session to make that point, to tug and heart strings, while making logical points worthy of purse strings and government coffers…  

The Solution

The bid would move like an opera, a short one… 

  • a look at legacy and the importance of the Zoo to the people of the state; 
  • a heartfelt look at the aging and crumbling infrastructure;
  • the zoo’s vision for the future, including a bold re-envisioning of the monorail as a Tree-top Walk much like New York style High Line Park, 
  • all while introducing relevant an irrefutable facts and figures to support our findings and lend credibility to our plea. 


Minnesota Zoo Funding Proposal

Proposal Video Script


“The New zoo is turning 40 and needs our help more than ever.” 


Script by Peter Liptak
Video by Paul Moehring 


Being asked to work with the Zoo is an honor in it’s own right, but having the opportunity to work with the likes of videographer Paul Moehring and the illustrious Don Shelby, to be a part of the Minnesota Zoo’s 40th Anniversary Funding Proposal for their much needed renovations was a true distinction and personally a thrill!   


Coming though hours of footage, interviews and independent research, we found our footing for our statements and our purposeful, but honest plea to congress and the people of Minnesota. But we still had a long way to go…   

In the end it was the input of all the parties, the incredibly skilled filmmaking, and the immutable voice of Don Shelby that made it all work so well.








Video Proposal


The River Revitalization Korea cover

Print Proposal


Writing for The Four Major Rivers Restoration Project was a task that required a deep understanding of environmental issues and the ability to communicate complex concepts clearly. It was vital to present a balanced view that acknowledged the concerns while emphasizing the positive outcomes expected from the project. This work reinforced my belief in the power of well-crafted copy to shape public perception and support for significant environmental initiatives.

THE RIVER'S FLOW: The Four Rivers Restoration Project


A Tale of Four Rivers

Growing ever more soulful and scenic,

four rivers forever infused with history’s narrative

run deeper by day with renewed hope

and the cleansing chronicle of nature’s nourishing water.

Korea’s Ambitious River Revitalization Project

Investing in a safe and sustainable Korea, now and in the future

The Four Major Rivers Restoration Project is a comprehensive, pan-governmental project, representing the collaborative commitment of municipal, provincial and national government bodies with contributions from social organizations to protect Korea and its future generations from water related disasters caused by climate change while promoting green growth.

  1. PROLOGUE - Water Resources and National Security 

As a farming nation, despite Korea’s annual rainfall (1,245mm/1yr) being significantly higher than the world average of 880mm, its people regularly held rain rituals. The simple reason was a lack of sufficient storage capacity to save rainwater for use in dryer months. Korean rain is primarily seasonal with 70% of annual rain falling in the short rainy season. Fortunately, modern infrastructure developed to equip cities with reservoirs and government initiatives striving to maintain forest conservation nationally, those rituals have become a thing of the past. Even so, in order to ensure people’s enjoyment of affluent lifestyles, Korea must endeavor to provide more abundant, cleaner water for residential and industrial consumption.

More importantly, the preemptive storage of water resources is becoming increasingly vital due to global warming and the resulting climate change, which is creating above-average temperatures and increases in the frequency of intenserainfall around the world. Since October 2009, five provinces of China have experienced water shortages as a consequence of unusually severe droughts leaving 25 million people and 16 million cattle reportedly suffering from the effects (Bloomberg, Business Week; April 26, 2010). The Yangtze flowing along the city of Chongqing has begun to reveal its riverbed; reservoirs are dried up and desolate; 768 hectors of agricultural land have been damaged from the drought, and some 5 million people of the Yunnan Province are faced with food shortages.

What the future will bring, what scorching droughts, what intense storms, and when is imminently unclear. Such uncertainty about the availability of our most important natural resource will prove in retrospect that water was far more precious than oil. Unlike crude oil, water cannot be substituted for anything else, like energy resources. Water is as crucial a matter of survival as national security. Without adequate water resources, we humans cannot survive, let alone dream of building a rich and powerful nation. Hence, securing our future water resources cannot be measured in monetary amounts – it is measured in lives.

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