by Peter Liptak | Sep 5, 2016 |
Seoul Guide Book The Challenge Seoul City Hall wanted to develop an official Seoul Guide Book as an incoming gift for foreign diplomats and other incoming dignitaries, as well as an abridged version for tourists that embraced the traditional and modern...
by Peter Liptak | May 10, 2016 |
Samsung Ad for the Bangkok Asian Games The Challenge Taking a concept that was already fixed and adapting the copy to suit the image, while keeping the voice of Samsung as a sponsor of the Bangkok Asian Games in 1998 and a global brand coming of age in mind and...
by Peter Liptak | May 10, 2016 |
FIFA World Cup 2022 Proposal The Challenge The Korea 2022 FIFA World Cup bid was the second official bid from the Korea Football Association or the KFA. If the bid was successful, Korea would have been hosting their second World Cup Finals and it would have been their...
by Peter Liptak | May 10, 2016 |
Samsung Bioepis Brochure The Challenge As a new player in the field of biosimilar Samsung Bioepis needed to let people know that they are ready and able to exceed expectations with a marketing brochure for potential investors. In particular, they hoped to portray...
by Peter Liptak | May 10, 2016 |
2015 IDA Congress Gwangju The Challenge The city of Gwangju in South Korea, had been invited to an international competitive bid process as a potential host city of The International Design Alliance’s (IDA) World Congress Guide. A smaller city by South Korean...
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