by Peter Liptak | Aug 27, 2019 |
Minnesota Zoo Funding Proposal The Challenge The Minnesota Zoo was turning 40 years old, it was in a state of increasing disrepair and badly in need of funding from congress and private interests, as well as the people of Minnesota. The Zoo had new leadership and a...
by Peter Liptak | Sep 5, 2016 |
Seoul Guide Book The Challenge Seoul City Hall wanted to develop an official Seoul Guide Book as an incoming gift for foreign diplomats and other incoming dignitaries, as well as an abridged version for tourists that embraced the traditional and modern...
by Peter Liptak | May 10, 2016 |
Samsung Ad for the Bangkok Asian Games The Challenge Taking a concept that was already fixed and adapting the copy to suit the image, while keeping the voice of Samsung as a sponsor of the Bangkok Asian Games in 1998 and a global brand coming of age in mind and...
by Peter Liptak | May 10, 2016 |
FIFA World Cup 2022 Proposal The Challenge The Korea 2022 FIFA World Cup bid was the second official bid from the Korea Football Association or the KFA. If the bid was successful, Korea would have been hosting their second World Cup Finals and it would have been their...
by Peter Liptak | May 10, 2016 |
Magic School Bus Workbooks The Challenge In educational publishing, localization to global markets can be tricky, especially when dealing with ESL learners, who are not used to idiomatic language and especially when those idioms and expressions are playfully twisted....
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